Press Releases



August 12, 2014

Media Contact:

Jasmine J. Haralson

504-658-4421 | jjharalson@nola.gov

NORA Awards 1st Façade RENEW Grant to SoFAB Museum

Facade improvement program to support the revitalization of select commercial corridors


New Orleans, LANew Orleans Redevelopment Authority (NORA) is pleased to announce that the Southern Food and Beverage Museum (SoFAB) is the first grant recipient of the Façade RENEW Program. Located at 1504 Oretha Castle Haley Boulevard, SoFAB will receive a total of $37,500, a 3-to-1 matching grant, for improvements to the building’s exterior. Once the home of the Dryades Market, the Museum is expected to draw upwards of 35,000 visitors annually to the Oretha Castle Haley corridor.


“The Façade RENEW grant to SoFAB marks the rebirth of the historic Dryades Market building,” said Executive Director, Jeffrey P. Hebert. “NORA remains committed to our commercial revitalization efforts as part of our overall effort to rebuild our City.”


SoFAB will house the unique culinary, culture and history of the South, by offering a Jenn-Air Demonstration Kitchen, the Culinary Innovation Center, a museum shop and Purloo, a full-service restaurant and bar.


“The State is pleased to approve the $2.1 million in disaster program income going to the Façade RENEW Program,” said Pat Forbes, Executive Director of the Louisiana Office of Community Development. “The grants will enhance the economic viability of these important commercial corridors, and this first selection will be a great boon not only for SoFAB, but for all of Oretha Castle Haley Boulevard.”


“I am extremely grateful to NORA and the State for supporting our vision to return such a historic landmark to its former glory,” said Liz Williams, President of the SoFAB Institute. “We are excited about participating in the transformation of the neighborhood and corridor.”


Façade RENEW is a pilot program in partnership with Tulane City Center and Louisiana Main Street organizations. Funded by the Louisiana Office of Community Development, Facade RENEW is providing one-time, matching grants to eligible commercial property owners located along Bayou Road, Oretha Castle Haley Boulevard and St. Claude Avenue to upgrade and preserve the historic integrity of the buildings.


For more information about the Façade Renew program, please contact Melissa Lee, Senior Advisor Commercial Revitalization, at mslee@nola.gov or visit www.noraworks.com.


The New Orleans Redevelopment Authority is a catalyst for the revitalization of the city, partnering in strategic developments that celebrate the city’s neighborhoods and honor its traditions.


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