Students revitalize community gardens around Broadmoor

Broadmoor is coming into full bloom this spring as the Broadmoor Improvement Association and Tulane students lead efforts to revitalize three local community gardens.

Two of the gardens – the Food Forest on Toledano Street near Dorgenois Street and another produce patch at the Broadmoor Community Church – will produce fresh herbs and vegetables for the Broadmoor Food Pantry.

A rain garden at South Miro and Gen. Taylor streets will help mitigate flooding and beautify the area with native plants like cattails, cypress trees and irises. 

The goal of the gardens is simple: “We grow food and we nurture plants to bring people together,” said Dorothy Jelagat Cheruiyot, a professor of ecology and biology at Tulane University.

Cheruiyot’s students are working as busily as bees in the Broadmoor gardens each week as part of internships and classes related to urban agroecology, as well as an additional garden at the New Zion Baptist Church in Central City. But the ultimate goal is to recruit neighborhood volunteers so that the lots will truly be sustainable community gardens, with an emphasis on the community.

“Although Tulane students are involved right now, and I really appreciate the different partnerships we have,” said Sarah Pritchard, executive director of the BIA, “We’re also actively working on plans for reaching Broadmoor residents so that we can get a robust crew of volunteers in the neighborhood who are excited about stewarding all three of these lots.”

Cheruiyot said she plans to have local volunteers fully in charge of the gardens “in five years max.”

To encourage more people to volunteer, there will be a day of service and celebrating on Saturday, April 10, from 9 a.m. to noon. There will be a walking tour of all three of the garden sites and family-friendly service projects at each lot, plus lunch.

A group of Cheruiyot’s students from her urban agroecology class were in the Food Forest on a sunny Saturday morning in early March, digging their shovels in the dirt and hacking away at a dead banana tree with machetes.

The young adults laid the dried brown stalks at the bottom of concrete-lined garden beds, where they’ll be an excellent source of phosphorous. Tulane senior Shannon Cruz said that natural gardening tricks like using banana leaves for potassium or releasing ladybugs to eat pests are “some of the coolest things I’ve learned” in the class. 

“It’s integrated pest management,” she said, “but also more organic, natural solutions for growing plants, especially in an urban setting.” 

The Food Forest was established in 2015, but had lately fallen into disuse. The New Orleans Redevelopment Authority, or NORA, owns the lot, leasing it to the BIA through the city’s Growing Green program. Community members had maintained the food forest for several years, but many have moved away or lost interest.

The rain garden faced similar issues. Numerous government and nonprofit entities were involved the garden, said Pritchard, including NORA, the BIA, the Land Trust for Louisiana and the Sewage & Water Board. But it wasn’t clear who was actually in charge of maintaining it. 

Seeing that the gardens were “overtaken by weeds,” Cheruiyot approached the BIA about having her students revitalize them. 

“I have this class that I was building up, and it just seemed a perfect fit to adopt this lot and bring it back into a functioning community garden,” Cheruiyot said. 

Cheruiyot, or “Dr. C” as her students call her, received $5,000 from Tulane to fund the revitalization efforts as part of the Duren Professorship program. She had enough students that she could adopt the food pantry garden as well, which another Tulane professor, Jeanette Gustat of the School of Public Health, had started a few years earlier.

“We had already been trying to focus more on increasing access to green spaces across the neighborhood as well as our focus on addressing food insecurity in the neighborhood, so it really made sense for us,” Pritchard said.

The BIA, in partnership with Second Harvest Food Bank and the Broadmoor Community Church, gives out food to community members on Mondays from 10 a.m. to noon and Wednesdays from 1 to 3 p.m. at the church on 2021 Dupre St.

The vegetables are highly welcomed, as sourcing fresh produce can be a major challenge. For example, the pantry recently received a shipment of okra, but the vegetables were all rotten and had to be thrown in the compost bin. Now, there’s okra seeds planted right outside the pantry door.  

“People are really excited when they see more fresh fruits and vegetables at the pantry,” Pritchard said.

Between the two gardens, there’s a smorgasbord of options: collards, broccoli, cauliflower, tomatoes, turnips, citrus and more. The Food Forest garden, true to its name, hosts many trees, including avocado, fig and guava. 

Cheruiyot said one of the main learning goals for her students is to understand the social-cultural, economic, political and environmental considerations that go into building a thriving community garden. “They have to connect and address all those things,” she said. 

For example, students have knocked on doors and attended neighborhood meetings to ask folks what plants they want to see in the gardens. This ensures that the gardens grow food that fits local culture and cuisine, like the okra and greens. 

“The community is a really big part of urban agroecology,” said Sara Good-Chanmugam, a senior at Tulane. “It’s one of the main tenets of it, in addition to having plants that are native and good for the environment.” 

Pritchard said that the tranquility and peace of mind that gardens offer is more important now than ever. 

“They are going to provide a green space for all Broadmoor residents to enjoy,” she said. “With the pandemic, we’ve seen how much having a safe space to be outside can make a really big difference for people’s mental health and their overall sense of well-being.”

To learn more about the day of service on April 10, email This email address is being protected from spambots. You need JavaScript enabled to view it. or This email address is being protected from spambots. You need JavaScript enabled to view it.

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***NORA 2021 Auction***
Expression of Interest Period

 

NORA would like to announce the Expression of Interest period for its upcoming 2021 auction. Please visit noraproperty.nola.gov or noraproperty.nola.gov/map through April 30, 2021, to express your interest in a NORA owned property for possible inclusion in its upcoming auction. 
 
Please continue to visit NORA's website noraworks.org or call 504.658.4422 for more information about its upcoming auction.

Thank you for your interest,

The New Orleans Redevelopment Authority

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Vaucresson Sausage Co. returning to its roots in the 7th Ward

By: Andrew Valenti, Reporter December 11, 2020

 

Finally, Vaucresson Sausage Co. has come back to the 7th Ward.

The Vaucresson family will be returning to its roots at 1800 St. Bernard Ave. more than 15 years after Hurricane Katrina’s floodwaters swamped the area and displaced the business.

Local business leaders and City of New Orleans officials gathered Friday at the corner of St. Bernard Avenue and North Roman Street to celebrate the announcement.

The 3,000 square-foot property, blighted and laden with graffiti, will be the future home of Vaucresson Creole Café and harken back to the old-style New Orleans diners, with counter service  and a menu of po-boys and traditional Creole dishes. There will also be a market deli where the family’s trademark sausage will be made and sold on site.

Two apartments offered at 60% of the area median income will be located on the second floor. Construction is expected to wrap up on the $2 million development by the end of 2021.

“I feel thankful and humbled,” said Vance Vaucresson, the third-generation proprietor of the Black-owned business. “We’ve been trying to put this together and trying to find a way. We’re just thankful that people have stepped up and seen the value in our brand and what we can bring to the community.”

He said one of the biggest hurdles in returning to the neighborhood was obtaining the necessary financing.

“A lot of us may have some assets in property, but we may not have the liquidity in order to really come to the table with a lot of financial institutions,” Vaucresson said. “A lot of us also may not know about all the opportunities you have when you can look and seek out help from local, regional and federal funding as well as government entities and non-profits that will allow us to utilize their resources to make some of these deals come to fruition.”

Crescent City Community Land Trust will serve as the project’s co-developer. The nonprofit provides permanent stewardship of property and the permanent affordability of housing on it and has sold five homes in the Lower 9th Ward under this model.

Partners in the endeavor include Liberty Bank and Edgar Chase III, son of the late chef Leah Chase of the iconic Dooky Chase Restaurant. Funders include the New Orleans Redevelopment Authority, the State of Louisiana and City of New Orleans.

Vaucresson Sausage Co. has been an anchor in the 7th Ward since its inception in 1899. Founder Levinsky Vaucresson migrated from France to New Orleans and worked as a butcher around the turn of the 20th century before passing the business on to his son, Robert “Sonny” Vaucresson. Sonny decided to switch gears and focus on sausage making and named the business the Vaucresson Sausage Co.

“I am here to ensure you that the City of New Orleans will double down in every way to meet our small businesses where they are, so they can continue to thrive in this city,” Mayor LaToya Cantrell said. “The time is now.”

A report released in October by Tulane University’s A.B. Freeman School of Business shows that entrepreneurs of color face significant differences in getting loans and are less likely to have high revenue and profit margins compared to white entrepreneurs.

According to the report, entrepreneurs of color were less likely to receive traditional bank loans (8% vs. 16%) and angel investment (11% vs. 23%) than their white counterparts.

Other Black business owners have said another factor is the percentage of bankers that have people of color or minorities as their clients. These relationships, she said, are crucial because the banker can personally vouch for this person and extend the loan at a reasonable rate even if the underlying numbers don’t back up the institution’s traditional practices.

 

The Sausage-Making to Revive a Black-owned Sausage Factory in New Orleans

OSCAR PERRY ABELLO JANUARY 14, 2021

If you’ve been one of 300,000 annual attendees at the New Orleans Jazz and Heritage Festival over the past decade or so, chances are you’ve heard Vance Vaucresson “barking,” — hawking his wares, in his case the famous Vaucresson Sausage. You may have been lucky enough to catch Vaucresson, also a jazz vocalist, performing the jingle he wrote about it.

And when folks take a sample, Vaucresson knows the product seals the deal just about every time. “For that little piece of sausage that might cost me ten cents, I’m making an $8 sale,” he says.

The founders of the New Orleans Jazz and Heritage Festival knew from the very beginning that food vendors had to be a part of the experience. The first vendor they invited was Vance’s father, Robert “Sonny” Vaucresson, the co-owner of Vaucresson’s Creole Cafe, the first Black-owned business on the city’s famous Bourbon Street. They were meeting at Vaucresson’s to brainstorm about the first festival, which took place in 1970.

Sonny Vaucresson sold the restaurant after nearly a decade. But, a bit of a gambler, he bought a corner building at 1800 St. Bernard Avenue, in New Orleans’ 7th Ward, and in 1983 he converted it into a sausage factory even before he had any clients. He did have a name to build from because his father, Robert Levinsky Vaucresson, had been a butcher serving the 7th Ward since 1899, getting his start as a vendor at what was then the St. Bernard Public Market.

Vaucresson Sausage would eventually come to be sold widely in local grocery stores, procured by local restaurateurs, and even served in the local public school system. The day before the business made its first direct delivery to public schools, in 1998, Sonny Vaucresson passed away, leaving the business in his son’s hands.

After Katrina wiped out the Vaucresson Sausage factory, the younger Vaucresson lost his primary source of income. When the festival resumed in 2007, he brokered a partnership with a local competitor to use their facility to produce his family’s famous sausage. Vaucresson has since expanded to other festivals, keeping the product name and reputation alive.

Meanwhile, Vaucresson has also been trying to revive the former sausage factory site. But over the past decade, Vaucresson has had one potential development partner unexpectedly die, and another broke a handshake promise to work with him on his site after working with him to advance a major affordable housing project across the street.

It took another child of the 7th Ward to finally make it happen. In December 2020, Vaucresson broke ground on the revitalization of the former Vaucresson Sausage Factory, with a plan to convert it into a sausage market and sit-down restaurant with a bar on the first floor and two permanently affordable apartments above. It won’t be a full factory because the building is too small to qualify under today’s USDA guidelines, but the current plan is to build the restaurant space around a central butcher station where Vaucresson can make sausage while he sings and talks about the history of the neighborhood. The co-developer on the project is Crescent City Community Land Trust, led by executive director Julius Kimbrough.

“I’ve been walking through this neighborhood my whole life, he’s been walking through this neighborhood his whole life. My father used to operate a pharmacy six blocks from where Vance’s father operated his meat production facility,” says Kimbrough. “They knew one another and crossed paths, but we as children never met. I knew his family name and he knew my family.”

Community Land Trusts are mostly known as a solution to produce permanently affordable housing. Most affordable housing produced across the country comes with an expiration date — after a certain point, the private developers who got a public subsidy to build units reserved for low-to-moderate income families can raise rents to market rate or sell the building, which can lead to a wave of evictions. It’s particularly feared in New Orleans because so much affordable housing was built around the same time, as the city recovered from Hurricane Katrina. Those expiration dates are already starting to come up, and it’s leading to tenants’ worst fears.

As a solution, a community land trust buys land while selling or renting the homes above to residents. Separating the land ownership from the structure on top reduces the amount of financing needed to buy a home, while also pulling the land itself out of the market, where it can fuel dangerous speculation — like what happened in the run-up to the financial crisis of 2007-2009.

There are an estimated 225 community land trusts active around the U.S., representing some 20,000 rental units and 15,000 homeownership units, according to Fannie Mae, the mortgage giant, which does finance mortgages for homeowners on community land trusts.

In addition to their real estate mechanics, community land trusts are also seen as vehicles for community power in real estate and development. It’s a standard practice for community land trust board members to include representatives of residents on the land trust, residents of the surrounding community, and trusted professionals with relevant backgrounds real estate lawyers, accountants, local developers or contractors. Some believe this governance structure can make community land trusts too slow to be successful in real estate, or challenging to work with as business partners.

There is commercial space among some other community land trusts, but it’s mostly been accidental or peripheral to the focus on housing.

Cooper Square Community Land Trust was until recently the only operating land trust in New York City. The land trust’s roots and focus have always been in residential tenant organizing and resistance to bulldozing the neighborhood in favor of Robert Moses-led Urban Renewal plans. It has 21 buildings with 328 residential units scattered across a few blocks of Manhattan’s East Village. But Manhattan is covered in mixed-use buildings, so Cooper Square Community Land Trust also happens to include 24 storefronts, whose rents generate more than a quarter of the land trust’s income.

Oakland Community Land Trust started out focusing on acquiring distressed or foreclosed homes in the wake of the financial crisis and preserving them as affordable, preferably for low- or moderate-income families who were already living in them. But over the past two years, Oakland Community Land Trust has acquired not one but two primarily commercial properties in partnership with commercial tenants at risk of being displaced by higher rents.

In Minneapolis and Pittsburgh, commercial community land trusts are emerging as part of broader efforts to revitalize historically Black commercial corridors.

Crescent City Community Land Trust has some typical residential properties in its portfolio, in the city’s Lower 9th Ward, but its pipeline of nine projects also includes The Pythian, a historic building in downtown New Orleans with 69 apartments (25 of which are permanently affordable) above a ground-floor food hall and more commercial space.

“When we talk about the CLT model to African Americans we have to be cognizant of the history of African Americans in this country,” says Kimbrough. “They’re thinking about redlining, they’re thinking about situations where African Americans have historically been deprived of the opportunity to gather capital, save capital, invest in real estate or own real estate. And that’s a very reasonable question. So we have come up with answers to those questions about why the model is applicable to African Americans and valuable to African Americans, why it’s important to create commercial spaces serving low- and moderate-income people for perpetuity in these gentrifying neighborhoods beyond affordable homeownership.”

For Crescent City Community Land Trust, protecting and advancing Black entrepreneurs and Black-owned businesses is a key component of preserving culture in New Orleans, a city that depends heavily on Black and indigenous culture to drive its main industry, tourism. The former sausage factory is just steps from the French Quarter, and despite the painful history of ramming highways through Black neighborhoods, including in this neighborhood, today there’s an offramp from the highway convenient to this location.

“We have this vision in our head of like a Coldstone Creamery for sausage where you get the story behind the food and a little show, with a little butcher station in the center of the restaurant area,” says Kimbrough. “He will be able to tout our culture while he’s talking about the product, and produce sausage the way it was historically produced at a very small scale.”

With its Black leadership and its focus beyond housing, Crescent City actually reflects the roots of the community land trust movement. The first community land trust in the country was New Communities Inc., organized by Black farmers to acquire and cultivate land near Albany, Georgia. It was about permanent economic self-determination, in addition to permanent ownership of the land.

“The community land trust model is again showing up the same way it showed up in Albany to provide Black people the opportunity to become self-sufficient, and to retain ownership of land,” says Nathaniel Smith, founder and chief equity officer of the Partnership for Southern Equity, based in Atlanta. Smith also serves on the board of Grounded Solutions, a national network of community land trusts and inclusionary housing advocates.

“We’re valuable regardless of what we own, but it is true that America was built on the idea of ownership, on land ownership,” Smith says. “You have a nation built on stolen land, cultivated by stolen labor, so to change that relationship for those same people who worked on that land to share ownership in that land in a way that is affordable, and also protected and maintained regardless of what happens to the market, is just a wonderful thing.”

Even for those relatively rare cases where Black families like Vaucresson’s have managed to hold onto land and buildings, the relative lack of liquid wealth among Black communities — meaning cash, or stocks and other investments that can be sold off easily — means that they have less “friends and family” wealth to call upon, leaving them more dependent than others on external debt to fund new businesses or major projects like revamping a 3,000-square foot former sausage factory into a restaurant with two permanently affordable apartments above.

It was the land trust that finally took the time to partner with Vaucresson and put in the resources to help put a plan together that made sense to larger funders. Vaucresson had previously come up with two possible scenarios for the former sausage factory and pitched them to the New Orleans Redevelopment Authority and the Louisiana Office of Community Development. Although both were open to funding something for the site, neither bit.

“[The redevelopment authority] was sold on it from the beginning, they were just like you gotta get your numbers right,” Vaucresson says. “The state said it fit their mission at the time, just gotta get your numbers right.”

The land trust has invested $150,000 so far to buy a share of ownership in the property, and those funds have ended up paying for architectural and other preliminary work to come up with a proposal that would pass muster — sausage-making to protect a former sausage factory. It took two years, but according to Kimbrough, the project finally got a collection of long-term, low-interest loans from NORA, the City of New Orleans and the state’s Office of Community Development, which the project is combining with Historic Preservation Tax Credits for a total of $2.1 million in development costs.

“Julius [Kimbrough] was the conduit,” says Vaucresson. “he is the true crafter, the ‘Merlin the magician’ in making this all happen.”

There was one more piece of funding needed. The NORA, city, and state loans don’t give the money up front. Borrowers have to spend the money and submit invoices, receipts and other documentation to verify the money was spent on work that actually happened. It’s meant to prevent fraud and waste. So some banks and other construction lenders have come to specialize in financing the up-front costs for projects like these.

Against the advice of many others around them, Vaucresson and Crescent City Community Land Trust insisted on getting their upfront financing from Liberty Bank and Trust, the only Black-owned bank in New Orleans. Kimbrough worked there for eleven years, eight of them post-Katrina. Liberty used to have a branch a few blocks from the site.

“My dad had done business with them since 1974, he was one of the earliest business depositors,” says Vaucresson. “Been working with them ever since. Done mortgages for us on other properties. Everybody was like don’t do it with them, don’t do it. I was like why? Because that’s just the perception of doing business with a Black bank. But I said if I’m going to have a Black business how hypocritical would I be to not give that opportunity to a Black bank.”

That said, all banks, even community banks and even Black-owned banks have a tendency to be conservative by default — there’s always a lingering fear, warranted or not, that bank regulators will view certain investments as riskier than they really might be, leading to negative consequences for the bank down the line.

“But I knew what I needed to do with them having done business with them for so long,” Vaucresson continues. “I said let’s go get some other term sheets from other people. So we got two other term sheets, from a bank and a [community development financial institution], and I presented it to them. I said look this is what’s on the table. I’m not begging you for shit. Can you match it? If you want the business you can match it or I’ma go elsewhere. And they were like no, we want to do it.”

EDITOR’S NOTE: We’ve corrected Nathaniel Smith’s title.

This article is part of The Bottom Line, a series exploring scalable solutions for problems related to affordability, inclusive economic growth and access to capital. Click here to subscribe to our Bottom Line newsletter. The Bottom Line is made possible with support from Citi.

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Vaucresson Sausage building new market, restaurant in former home, vacant since Hurricane Katrina

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Juicy, peppery-shot links from Vaucresson Sausage Co. are an integral part of local family recipes, restaurant menus and the annual food lineup for the New Orleans Jazz & Heritage Festival.

Vance Vaucresson, the keeper of his family’s brand, wants to make the company an integral part of Seventh Ward neighborhood life again. This week marked a milestone on that quest.

Work is now underway to redevelop the longtime home of Vaucresson Sausage on the corner of St. Bernard Avenue and North Roman Street.

The building, a rambling old grocery, has sat idle since Hurricane Katrina, graffiti now blots out old murals that once advertised its Creole sausage on the clapboard flanks. 

But by late 2021, it should once again be open as Vaucresson’s headquarters, this time with a restaurant, a meat market and a pair of affordable-rate apartments all under the same roof.

Vaucresson also hopes it will be a statement about culture and place in a changing city as a Black-owned brand steeped in New Orleans history makes a return.

“We want a business that can contribute to the neighborhood in different ways, as a market, a café, by employing local people, by offering housing for people who are too often getting priced out of their own neighborhood,” said Vaucresson. “When people eat here, it will be a place to get a sense of Creole culture, an education on what that means for New Orleans.”

Long road home

On Friday, Vaucresson convened with his partners in the project and local officials at the property for an event to mark the beginning of the redevelopment work. Vaucresson had his own way of framing the event.

“We’re looking at this more like a rebirth than a groundbreaking,” he said. “The roots are already there, we’re not breaking new ground. We’re giving new life to a building that went into disrepair and adapting it to the needs of the neighborhood today.”

It’s been a long road to this point.

Vaucresson has struggled through the years to bring back the company's one-time home while keeping the brand alive. Working from other facilities, he has been making sausage all along to supply restaurant clients and home cooks and to cook at festivals, where his stand is a perennial favorite for many.

“For 15 years I’ve been trying to get back but have failed miserably to find a way to do it, and all the while we’re watching other big developments come into our city with deals that are not accessible to smaller entities,” Vaucresson said.

He’s gotten to the brink of bringing the old building back in the past, only to see deals fall apart before fruition. This time, though, Vaucresson said the right partnership is in place to make it happen.

“It’s about having the vision to be stewards to help business owners in inventive ways,” he said.

The nonprofit Crescent City Community Land Trust is co-developer on the project, and partners include Liberty Bank and Edgar Chase IV, chef at his family’s famous Dooky Chase’s Restaurant.

Chase will have an important role in the restaurant portion of the project, Vaucresson’s Creole Café, where meats the company makes on site will be worked across the menu.

“It's going to be a showcase for a lot of Creole flavor, the daube glace, the hogs headcheese, chaurice and grits, all the sausages," Chase said of the cafe's future menu.

Chase said Vaucresson sausage is a cornerstone ingredient in Dooky Chase’s kitchen for decades. Its classic Creole chaurice is a pork/beef blend with layered flavors and a peppery bite that’s sliced into gumbo, blended into burgers or served on its own.

While its culinary uses are many, Chase said Vaucresson’s bigger significance is cultural.

“What you’re tasting tells a story of the Creole flavor that runs through families in New Orleans,” he said.

Family and fest

Vance Vaucresson can trace the roots of his family business back to Levinsky Vaucresson, who emigrated to New Orleans from France in 1899. Trained as a butcher, he had a stall at the St. Bernard Market, then part of a network of public food markets. That market later developed into Circle Food Store, a one-of-a-kind grocery and community hub just two blocks from where Vaucresson’s is located today.

The butcher shop business was passed from one generation to the next and evolved through the years. By 1967 Vance's father, Robert "Sonny" Vaucresson Sr. had also opened a restaurant called Vaucresson's Creole Cafe on Bourbon Street, in what later became part of Pat O'Brien's. It was a rare example of a Black-owned business in the French Quarter.

When the first Jazz Fest got underway in Congo Square, just outside the French Quarter, Vaucresson's Creole Cafe was one of the vendors that festival organizer George Wein tapped to showcase the flavors of New Orleans for the crowd. Those early crowds were small, but the family stuck with the festival and is now the only food vendor to be part of every Jazz Fest.

Improbably, that also included 2006, after the Vaucresson’s home base on St. Bernard Avenue was knocked out by flooding from the Katrina levee failures. Vaucresson was able to resume production at other facilities and keep the Jazz Fest tradition alive.

In the years that followed, he’s focused on festivals while trying to find ways to rebuild the property. Now, with a partnership in place and work underway, he’s eager to return Vaucresson Sausage Co. to its old neighborhood with more ways to serve that neighborhood.

“I didn’t want to find myself on my death bed knowing I didn’t try,” Vaucresson said. “We have a lot of work to do, and now we’re dealing with COVID too, but I know I have to try.”

Project funding is coming in part through the New Orleans Redevelopment Authority, the state’s Office of Community Development, the City of New Orleans and the Louisiana State Historic Preservation Office (with historic tax credits brokered through Stonehenge Capital) and Enterprise Community Partners.

At Friday's event, longtime Vaucresson customer Ericka Lassair served plates of sausage and grits to attendees from her Diva Dawg food truck. That sausage has been a staple on her menu for a very simple reason, she said.

"That's the flavor of New Orleans right there," Lassair said. "That's what I want people to taste."